Dennis Lazard
ESA Digital
CEO
Dennis
Lazard
ESA Digital
CEO
What’s your job title? And your company name?
CEO at ESA Digital Ltd.
Where are you originally from? Where do you currently live?
Belarus, London now.
What does your company do?
International SEO for tech companies.
Describe your role in 1—2 simple sentences.
I'm the founder and director of a marketing company, which helps companies to be visible on the internet and get clients online.
What do you really do at work?
Management, business development, client work, chief emotional officer.
What hard skills are needed to perform your job? What soft skills are needed to perform your job?
Digital marketing, digital analytics, business management, emotional intellect, 50 certificates, and 14 years of experience.
What’s the best thing about your job?
It's not a 9—5 job and has huge potential for growth.
What’s the worst thing about your job?
Lack of stability.
What are the most challenging things about your work, that other people may not realize?
Responsibility for you team and their families.
What is your biggest professional goal?
Achieve constant client acquisition and grow the company 4-5x this year.
What is closest goal (big or small) that you are currently working on?
Get 2 first clients this year, which are our ICP.
What is your favorite mistake that shaped your further vision or taught you a lot during your career journey?
You can't create just some funnel with a lack of value and wait for a crowd of people to come to you.
What do you think is your unique talent?
To lead and motivate people.
On the scale from 0 to 10, where are you on your career path right now?
- Sky is the limit.
What skills do you need to improve or develop that will bring you to the next professional level?
Systematic B2B Sales and account-based marketing.
What was your biggest eye opening since you started this job?
2 years ago, when I understood that what I could do well was not what my team could do, I shifted from the player to the couch.
What tools/apps do you use at work? How do you use them?
- Messengers (Slack, WhatsApp, Telegram),
- Trello (boards),
- Google Meet,
- Google Analytics,
- Google Search Console,
- Circle for community with my mentor
Share your tips and tricks for better planning, staying focused, and being productive.
Book Getting Things Done by David Allen, use it in my Trello board for the last 6 years yet.
How important is networking for doing what you do? Any networking tips?
Super important, one of the main B2B client acquisition channels.
Do you believe at work-life balance? How does it work for you?
Yes, self-managing teams of Seniors and you can stop working in operations.
If money is not an issue, what would you genuinely love to do in life?
Search for the Philosopher's Stone and make chemical experiments.
How much money a year would make you happy and comfortable? What’s your freedom number?
£1.2M/yr from the capital with passive income.
What piece of advice have you been given or picked up somewhere that never worked for you or your career?
Always try to get from people what you want no matter what.
What advice would you give to your 20-year-old self from your current perspective?
All you get including from lost projects is an experience, which will build your future and who you are. Also, have a plan.
What advice would you give to somebody who wants to do the work you do?
Study first, there are 8 disciplines in digital marketing; first, try them all and then decide.
What’s one trend or development in your field that excites you now?
AI in marketing.
Name 3—5 products (digital or not) that you really like?
iPhone, iMac, Trello, Google Calendar, Chocolate 🍫
Got any favorite books, podcasts, or movies you’d recommend?
Harry Potter — always believe you are special, Quantum Warrior by John Kehoe — all is possible if you train your mind.
What 3 people would you like to hear from in this Q&A?
More awesome people: