What does your company do?
International SEO for tech companies.
Dennis Lazard
CEO
ESA Digital
Questions and Answers
Describe your role in 1—2 simple sentences.
I'm the founder and director of a marketing company, which helps companies to be visible on the internet and get clients online.
What do you really do at work?
Management, business development, client work, chief emotional officer.
What skills are necessary to do your job?
- Digital marketing
- Digital analytics
- Business management
- Emotional intelligence
- Plus, 50 certificates and 14 years of experience
Biggest eye-opening since you started this job.
Two years ago, when I realized that what I’m good at isn’t what my team excels at, I shifted from being a player to being a coach.
Most challenging part of your job that people often don’t see from the outside.
Responsibility for the team and their families.
Biggest professional goal.
To achieve consistent client acquisition and grow the company by 4–5 times this year.
To reach your top career goal, what skills do you believe you should get or improve?
Systematic B2B Sales and account-based marketing.
What do you think is your unique talent?
To lead and motivate people.
Advice that never worked for you or your career.
Always push to get what you want from people, no matter what.
Lesson that feels the most valuable and hard-earned.
You can't just create a funnel with little value and expect a crowd to show up.
How important is networking in your career? Any tips?
Super important, one of the main B2B client acquisition channels.
Do you believe in work-life balance? How does it work for you?
Yes, self-managing teams of seniors allow you to step away from day-to-day operations.
If money is not an issue, what would you genuinely love to do in life?
Search for the Philosopher's Stone and make chemical experiments.
Any advice to your 20-year-old self from your current perspective?
All you get — including from lost projects — is experience, which builds your future and who you are. Also, have a plan.
Products (digital or not) that you really like.
iPhone, iMac, Trello, Google Calendar, Chocolate 🍫
Favorite books, podcasts, movies, etc.
Harry Potter — always believe you are special, “Quantum Warrior” by John Kehoe — all is possible if you train your mind.
