
Lara Simonova
Miro
Data Scientist

Lara
Simonova
Miro
Data Scientist
What’s your job title? And your company name?
Data Scientist at Miro. (previously – Information Architect)
Where are you originally from? Where do you currently live?
Moscow, Russia. Amsterdam, Netherlands.
What does your company do?
Online collaboration platform (aka AI-powered digital whiteboard).
Describe your role in 1—2 simple sentences.
I develop a special kind of logic (called models) which, when incorporated into the digital tool, helps users to:
- either automate their routine tasks (e.g. cluster some collected feedback by topic);
- or to personalize their workspace by proposing tools and actions that are relevant specifically to them at this particular point of the time (e.g. suggest a relevant template to start their work with).
What do you really do at work?
- Shape the goal, product, and technical limitations as well as metrics with the team
- Collect data that is relevant to the task (without breaking privacy policies!) and clean it up from duplicates and inconsistencies
- Transform this data to be in a form that makes sense for models (basically, into some kind of numerical format)
- Train different kinds of models on it to select the best-performing
- Wrap up the best-performing model into a logic for it to be ready to work in a production environment
What hard skills are needed to perform your job? What soft skills are needed to perform your job?
Hard skills:
- Bunch of coding skills: python, spark, sql at least
- Machine learning skills: ways to get and preprocess the data, different kinds of models, and ways to optimize their training
- Some (the more the better) knowledge of infrastructure and software engineering: how to set up relevant data collection, how to store and experiment with it safely, ways to deploy models to production, track their performance, and schedule retrainings.
Soft skills:
- Communication
- Collaboration
- Iterations
What’s the best thing about your job?
Small pieces of data, not very important and informative by themselves, can be aggregated and used to build some really valuable functionality, helping this particular person.
What’s the worst thing about your job?
The process of getting proper data is a nightmare. But actually, I love it.
What are the most challenging things about your work, that other people may not realize?
Training models – is a cherry on the top of the cake. Data collection and pre-processing is the cake itself. With a quite sophisticated recipe.
What is your biggest professional goal?
Deep knowledge and (regular) hands-on experience in Data Science related technical domains – Data Engineering and Machine Learning Engineering.
What is closest goal (big or small) that you are currently working on?
I am acquiring Data Engineering skills.
What is your favorite mistake that shaped your further vision or taught you a lot during your career journey?
Complicated, pretending to be close-to-real-world approaches rarely work better, than simple ones. If they do, the difference is not dramatic and isn't worth the time spent.
What do you think is your unique talent?
As a former Information Architect, I am very attentive to the data – I don't hesitate to put effort into making it consistent and representative for the business case aimed to be solved.
Having a background in product, I work taking into account product features development workflows as well as future user experience, and use this knowledge for better prioritization and neater cross-functional communication
On the scale from 0 to 10, where are you on your career path right now?
Well. If I compare my current self with my future-wannabe self, I would give myself a 6. Probably the score on an industry scale would be a bit better.
What skills do you need to improve or develop that will bring you to the next professional level?
Technical skills related to Data Engineering (building data lakes, data warehouses, pipelines, event processing systems) and ML-Engineering (model deployment options, model acceleration tricks, touching guts of existing models and ML-relevant libs, etc).
What was your biggest eye opening since you started this job?
The extent at which I enjoy the domain I am working in :)
What tools/apps do you use at work? How do you use them?
- Databricks/Jupiter
- Snowflake
- Airflow
- Miro
- VSCode :)
Share your tips and tricks for better planning, staying focused, and being productive.
I try to group meetings as much as possible, to avoid letting them split my focus time. I also use placeholders for focus time in the calendar.
This highly depends on the mindset, but I personally prefer not to switch topics/projects during the day, and in general, also try to have no more than two projects running in parallel.
Tending to be detail-oriented, I try to put myself to a meta-level once a week and to reflect on whether I am going in the right direction, taking into account goals and timelines.
How important is networking for doing what you do? Any networking tips?
Well, it is definitely important, but being an introvert, I prefer rare, but deep conversations on subjects that are most relevant to me or to my counterpart at this point, over shallow, broad, and frequent.
Since writing down in a structured way something I learned firms my understanding, I tend to write and share blog posts with summaries or project details from time to time. This sometimes brings relevant people and generates meaningful discussions
In such a fast-evolving field as Data, it is also important to keep track of things going on. But I don't want to be "stack overflowed" either, so I try to carefully select people from the industry I follow, whose curation principles and stylistics resonate with me.
Information hygiene is the boss :)
Do you believe at work-life balance? How does it work for you?
I am lucky to have the domain I am working in to be my hobby and passion at the same time. So I would say I have a work / out-of-work work balance which is sometimes interrupted by other unavoidable matters.
If money is not an issue, what would you genuinely love to do in life?
The same, but probably with the possibility to spend more time on the acquisition of more hard-core technical skills and knowledge.
And woodworking and welding – for occasional digital detoxication ;)
How much money a year would make you happy and comfortable? What’s your freedom number?
The answer is "it depends". For myself I don't need that much on top of my paid bills and supermarket basket, but then people you are accountable for come in, and the situation changes.
What piece of advice have you been given or picked up somewhere that never worked for you or your career?
Can't remember anything specific.
What advice would you give to your 20-year-old self from your current perspective?
Learn quicker how does specifically your brain work, to optimize your educational and professional trajectory.
Start proper CS education right after you wrap up with your Biochemistry, this is your stuff!
What advice would you give to somebody who wants to do the work you do?
I wouldn't give any advice if I wouldn't be asked for it ;)
But if I would, before giving any advice I would ask why they think they want this work. And what exactly do they think they would enjoy? Depending on the answers advice would be different.
What’s one trend or development in your field that excites you now?
I am not the kind of person to be easily excited by trends. I prefer to get excited by things that remain in place and become a building block of the domain after the trend changes.
Name 3—5 products (digital or not) that you really like?
- Chat GPT as a great counterpart to bother with stupid professional questions (critically considering the responses tho);
- Braun items by Dieter Rams;
- Muji items;
- Makita power tools;
- Volvo 740 wagon
Got any favorite books, podcasts, or movies you’d recommend?
- The Information: A History, a Theory, a Flood – book by James Gleick
- 3Blue1Brown – youtube channel covering different math topics
What 3 people would you like to hear from in this Q&A?
More awesome people: