Margo Laz
Founder
Kudos NarrativesWhat does your company do?
LinkedIn influencer marketing for tech companies.
Describe your role in 1—2 simple sentences.
Strategist, builder, influencer.
What do you really do at work?
Mostly, I just talk to people:
- Sales & hiring
- Strategy outline
- Personal brand & content creation
- Networking
What tools/apps do you use at work?
You might not believe it, but I built my business using just two templates—each costing me $25.
What skills are necessary to do your job?
Hard
- Team building
- Event/project launching
- Networking (top speakers and influencers)
- Content writing
- Making things happen 🙌
Soft
- Persuasion
- Creative problem-solving
- Resilience
- Relationship-building
- Motivating teams
Biggest eye-opening since you started this job.
Realizing that the best way to stay in control is to let go—by trusting yourself, your team, and the universe.
Most challenging part of your job that people often don’t see from the outside.
Business is about ups and downs. You need to ride the waves and stay balanced, no matter what.
Biggest professional goal.
To build a thriving business—and do it with style 😎 Later, invest in great projects and inspiring people.
What do you think is your unique talent?
Finding the right people, and knowing exactly how to talk to them.
Advice that never worked for you or your career.
Let's automate it!
Lesson that feels the most valuable and hard-earned.
Don't do the Masters Programme, go to therapy instead.
How important is networking in your career? Any tips?
I've built all my businesses through the right connections—ranging from founders of multimillion-dollar public companies to international government leaders. How?
🕵️♀️ Explorer mode on: I focused on learning from others.
I've found that people are much more open when you approach them with genuine curiosity, not a sales pitch.
For me, that meant:
- Being honest and open from the start, just like you'd want others to be with you
- Listening more than talking
- Finding a mentor in the industry who could guide me and introduce me to others
- Keeping my online presence updated and authentic, so it reflects who I really am
Networking isn't about collecting contacts—it's about building your tribe. It’s the people who inspire, support, and challenge you.
The truth is, building tribes is part of being human—it’s wired into our DNA.
So don’t overthink it. Just lean into your natural ability to connect—in whatever way feels right to you.
Do you believe in work-life balance? How does it work for you?
Work is such an essential part of our life, I can't separate these two. No lifestyle is worth having a job you hate.
Don't betray yourself, neither at work nor in life.
If money is not an issue, what would you genuinely love to do in life?
The things I do now. Launching new projects, experimenting, connecting people, and sharing my journey.
Trend or development in your field that excites you now.
TikTok influencers coming to LinkedIn. We are all DOOMED :)
Any advice to your 20-year-old self from your current perspective?
Your biggest asset is you.
Products (digital or not) that you really like.
- GOV.UK — service portal
- Rosslyn Coffee
- Prawn crackers
- LinkedIn Influencers with Kudos Narratives :)
Favorite books, podcasts, movies, etc.
I’d recommend every entrepreneur read these two books: “It Doesn’t Have to Be Crazy at Work” by Basecamp founder Jason Fried, and “How to Be Bored” by Eva Hoffman.
Movies about badass women who inspire to pave your way:
